Hurtigruten has introduced a rewards scheme for UK travel agents, coinciding with a 107% rise in B2B sales.
- The programme translates individual bookings into points, redeemable for monetary vouchers for use across over 200 brands.
- Agents who join before October 31, 2024, gain an exclusive 100-point bonus to kickstart their rewards journey.
- Hurtigruten emphasises the importance of trade partners in expanding its market reach within the UK.
- The initiative aims to foster stronger, lasting collaborations between Hurtigruten and UK travel agents.
Hurtigruten, a prominent player in the cruise industry, has unveiled a new rewards initiative aimed specifically at UK-based travel agents. This strategic move is in response to a notable 107% increase in B2B sales year-to-date, underscoring the company’s thriving business performance. The scheme was launched on October 16 and seeks to further bolster the company’s trade partnerships, which are deemed essential to its operational success.
The innovative rewards programme enables travel agents to convert their individual bookings into points. These points can be redeemed for monetary vouchers, which offer considerable flexibility, being valid for both online and in-store purchases at a selection of over 200 brands. This approachable scheme not only adds value for the agents but also serves to incentivise continued support for Hurtigruten’s offerings.
An additional incentive is provided for agents enrolling on the platform before the deadline of October 31, 2024, in the form of an exclusive 100-point bonus. According to the programme’s structure, every 10 points accumulated equates to £1 towards a monetary voucher, providing a tangible reward for the agents’ efforts.
James Howlett, Hurtigruten’s head of sales, highlighted the pivotal role of UK travel agents in the company’s growth strategy, stressing the value placed on these partnerships. He noted the initiative’s role in strengthening agent relationships, thereby creating a foundation for greater collaborative success in the future.
Meanwhile, Iain Powell, the VP of Sales and Marketing at Hurtigruten, reiterated the significance of travel agents in promoting the company’s unique Norwegian coastal experiences. According to Powell, the newly introduced scheme is an acknowledgment of the indispensable contributions of these agents, designed as a simple yet meaningful way to invest back in their partnership.
Hurtigruten’s rewards initiative is a strategic approach to cultivate deeper collaborations with UK travel agents, reflecting its commitment to shared success.
