A new player in the luxury cruise market, Above and Beyond, emerges with a unique vision for top-tier travel services.
- The agency distinguishes itself as the only true luxury cruise specialist, aiming to fill a niche in the market.
- Above and Beyond offers unmatched concierge services, ensuring no detail is overlooked in planning luxurious trips.
- There’s a growing trend towards personalised, adventurous cruising experiences, with clients seeking unique itineraries.
- With the promise of ultimate connectivity, the agency is revolutionising client interaction through various communication channels.
The entry of Above and Beyond into the luxury cruise sector marks a significant development, as the agency positions itself as the sole luxury-focused agent capable of providing the calibre of service deserving of high-end cruise clientele. Elaine Ross, head of luxury and expedition at the agency, articulates the company’s intent to address a noticeable gap in the travel market, suggesting that their service outmatches existing offerings.
The agency’s unique selling point is its Above and Beyond Concierge Service, which epitomises luxury and personalisation. Ross asserts that these expert cruise concierges are well-versed in the ultra-luxury cruise domain, having personally experienced the vessels and destinations. They are tasked with managing every aspect of the client’s journey, ensuring a seamless and tailored experience from start to finish.
An evolving landscape in luxury cruising is apparent, with clients increasingly demanding more personalised and adventurous options. This shift sees a heightened need for stateroom butlers, exclusive dining, and customised excursions, on which Above and Beyond prides itself. Ross notes the growing popularity of bespoke tours and unique itineraries, claiming their Prestige Collection enjoys significant customer interest.
To facilitate this high-level service, Above and Beyond champions ‘ultimate connectivity,’ a concept realised through various communication methods. Whether clients prefer phone calls, texts, emails, or even WhatsApp, they are assured a responsive and effective interaction with their dedicated cruise concierge. The agency further caters to personal preferences by offering face-to-face meetings, demonstrating an unprecedented level of client engagement.
Above and Beyond is setting a new standard in luxury cruise agency services by prioritising personalisation and connectivity.
