Gemma Scarff outlines Cunard’s dedication to strengthening their partnerships with travel agents, highlighting initiatives to enhance engagement and support.
- The role of a business manager at Cunard involves balancing diverse priorities and working with passionate industry colleagues.
- Cunard has adapted to modern challenges by leveraging technology to connect with a growing number of agents, including new entrants and homeworkers.
- The introduction of Queen Anne is a major highlight for Cunard, with exciting news being shared with partners regularly.
- Expanding the fam trip programme and conducting more sales blitz events are key strategies to deepen agent relationships.
Gemma Scarff, as the Cunard business manager for sales planning, expresses a deep appreciation for the dynamic nature of her role, characterised by its diversity and the unique challenges it presents on a daily basis. The travel industry, according to Scarff, is populated by passionate individuals, a sentiment regularly reinforced in interactions with agent partners.
In response to the evolving landscape, Cunard has adopted innovative methods to maintain robust connections with agents. By effectively utilising technology, the company is able to engage with a growing number of agents, including those new to the field and homeworkers, ensuring their communication strategies are inclusive and adaptive to these changes.
The imminent arrival of the Queen Anne into Cunard’s fleet marks a significant milestone, one that offers a wealth of information and news to share with partners. At the heart of Cunard’s engagement strategy is the Shine Rewards Club, an essential tool for providing agent training and incentives, encouraging a broad understanding and promotion of their offerings.
Continuing their commitment to agent partnerships, Cunard has planned an increase in sales blitz events following the success of past initiatives. This approach is mirrored in the expansion of fam trips, an essential part of introducing agents, particularly those new to the industry, to the Cunard experience, thereby fostering a deeper connection and understanding of their products.
Looking forward, Cunard aims to immerse their agents more thoroughly in their offerings through evolving training and engagement strategies. Webinars, noted for their popularity and positive feedback, remain a key feature of this approach, ensuring agents are well-equipped with knowledge and experience of Cunard’s products.
Cunard remains steadfast in enhancing agent relations through strategic engagement and innovative training programmes.
