Celestyal has made a strategic addition to its leadership with Anna Gregori as VP for Brand and Customer Journey.
- Gregori’s role will focus on enhancing the global brand through strategic brand assets and campaigns.
- Her past experience includes leading global commercial transformations at Virgin Atlantic Airways.
- Chief Commercial Officer Lee Haslett is confident in Gregori’s capability to bolster Celestyal’s brand experience.
- Celestyal’s new ship, Celestyal Journey, is set to sail with luxurious features this September.
Celestyal, seeking to strengthen its market positioning, has appointed Anna Gregori as the Vice-President of Brand and Customer Journey. This role marks a significant stride in their ambition to innovate and elevate their brand presence globally. In her capacity, Gregori will be instrumental in crafting impactful brand assets and forward-thinking campaigns that align with Celestyal’s strategic objectives.
Anna Gregori brings with her a wealth of experience from her tenure at Virgin Atlantic Airways, where she spearheaded global commercial transformation and marketing. Her expertise in these areas is expected to be a driving force for Celestyal as they endeavour to enhance their brand experience and customer journey.
In a statement, Chief Commercial Officer Lee Haslett praised Gregori’s appointment, expressing his delight and confidence in her ability to craft a connected strategy that will significantly bolster Celestyal’s market presence. Haslett noted, ‘I am delighted to welcome Anna to Celestyal and am confident that her vast experience, expertise, and creativity will prove invaluable as we head towards the highly anticipated launch of Celestyal Journey.’
Anna Gregori herself expressed her excitement about the new role, highlighting her enthusiasm for returning to the travel industry at such a pivotal time. She emphasised her commitment to helping the company deliver on its transformational agenda, stating, ‘I’m thrilled to be returning to the travel industry and joining Celestyal at such an exciting and pivotal time.’ She also aims to consolidate Celestyal’s position as the leading provider of award-winning, multi-destination holiday experiences in Greece and the eastern Mediterranean.
Further bolstering its team, Celestyal has also appointed Janet Parton as Vice-President of Business Development for the UK, Europe, and Australia. This strategic move is complemented by the launch of their new ship, Celestyal Journey, which is set to begin its voyage on 2 September 2023. This vessel promises a superior experience with its 148 balcony suites, seven unique dining venues, eight bars and lounges, expansive sun decks, and a dedicated wellness deck.
These strategic appointments and the new ship launch underscore Celestyal’s commitment to continued growth and excellence in the cruise industry.
