DPD has partnered with Army Cycling as its headline sponsor, enhancing support for soldiers’ cycling initiatives.
- Army Cycling, established in 1950, promotes cycling across all army branches and encourages fitness through the sport.
- The sponsorship ensures DPD’s branding on team jerseys, seen at both army and national cycling events.
- DPD’s backing aims to boost participation in various cycling activities, maintaining affordable entry fees.
- Army Cycling supports soldiers at all skill levels in multiple cycling disciplines, reinforcing a commitment to sustainable transport.
DPD has taken a significant step by becoming the headline sponsor for Army Cycling, a move that underscores its commitment to supporting soldiers in adopting healthier lifestyles through cycling. This partnership will see DPD’s branding featured prominently on the Army Cycling team jerseys, which will be showcased at various events ranging from internal army competitions to national championships and the prestigious UCI world championships and masters.
Founded in 1950 by the Army Cycling Union, Army Cycling has been at the forefront of promoting cycling as a viable and healthy alternative mode of transport within the army. It encourages soldiers to engage in road racing, time trials, BMX, mountain biking, and more, highlighting cycling as an integral part of army life. According to Tim Jones, director of marketing, communications, and sustainability at DPD group UK, the organisation plays a vital role in promoting fitness and rehabilitation among soldiers, making this sponsorship a natural extension of DPD’s values.
Notably, DPD’s sponsorship promises to facilitate mass participation in cycling events, including taster days and novice races, while helping to keep entry fees at a reasonable level. This move not only supports the current soldiers but also opens up opportunities for future participants in the sport. As Colonel Nick Mackenzie, chair of Army Cycling Union, noted, the collaboration with DPD aligns with their mission to inspire soldiers to pursue their cycling ambitions.
The Army Cycling Union believes that with DPD’s support, they can extend opportunities for soldiers to achieve their cycling goals. By promoting cycling as a sustainable and healthy lifestyle choice, the organisation aims to foster a more active and environmentally conscious army community.
DPD’s sponsorship marks a pivotal enhancement in supporting Army Cycling’s endeavours to promote cycling among soldiers.
