Inghams is expanding its offerings to celebrate its 90th anniversary, introducing new destinations and sustainability initiatives.
- Two new ski destinations, Morzine and Avoriaz, are now accessible by train, broadening eco-friendly travel options.
- New resorts for walking holidays in Italy and Switzerland and planned additions in Norway aim to diversify experiences.
- The company is enhancing digital customer engagement and reducing carbon footprints with ambitious environmental goals.
- Inghams reaffirms its commitment to sustainable tourism amidst climate change challenges and industry trends.
In celebration of its 90th anniversary, Inghams has announced the introduction of new travel offerings designed to enhance its ski and walking holiday experiences. As part of this expansion, two new ski destinations, Morzine and Avoriaz, have been added to their rail programme. This development means that a third of all the ski resorts offered by Inghams are now accessible by train, underlining a commitment to sustainable travel options.
For those preferring walking holidays, Inghams is introducing new resorts in Madonna di Campiglio, Italy, and Nendaz, Switzerland. Additionally, the operator plans to offer walking and ski destinations in Norway, with locations such as Bergen, Voss, and Aurland set to become available for the summer and winter seasons in 2025 and beyond.
In a bid to further engage customers digitally, Inghams is investing in technology to enhance the holiday experience. This includes the development of a digital welcome pack web app, featuring 500 new guided walks and activity recommendations. The initiative aims to reduce the necessity for traditional welcome meetings, as the operator’s team will proactively connect with customers prior to their trips.
Environmental responsibility is a key focus for Inghams, as the company aspires to cut its carbon emissions by 50% by 2030. This goal is supported by their alignment with the Glasgow Declaration on Climate Action in Tourism and efforts to incorporate Sustainable Aviation Fuel (SAF) into their flights. “We are committed to a sustainable future,” said John Mansell, Managing Director, highlighting the importance of safeguarding the environments and communities within the ski industry.
Through these expansions and initiatives, Inghams not only enriches its holiday offerings but also reinforces its dedication to responsible and sustainable tourism practices. This approach signifies a strategic alignment with evolving environmental standards and consumer expectations.
Inghams’ anniversary announcements exemplify its strategic direction towards sustainable and diversified travel offerings.
