Incredible Journeys, a renowned touring brand, has bolstered its offerings by integrating three new suppliers, aiming to enhance travel experiences.
- The addition of Just You, Quark Expeditions, and Insider Journeys diversifies the travel options available, catering to a broader audience.
- A remarkable 40% increase in bookings year-on-year highlights the growing demand for the brand’s touring holidays.
- The brand now collaborates with 39 distinct touring and adventure suppliers, each offering unique travel propositions.
- Continuous feedback and market research have driven these strategic partnerships, strengthening agent confidence.
Incredible Journeys, under the dnata Travel Group UK umbrella, is strategically expanding its portfolio to include three new suppliers, namely Just You, Quark Expeditions, and Insider Journeys. This strategic move is set to offer travellers more diverse and enriched touring holiday options, broadening the brand’s appeal.
Following its relaunch in 2023, Incredible Journeys has experienced a substantial increase in demand, evidenced by a 40% rise in bookings compared to the previous year. Agents have also shown increased interest, with a trading uplift exceeding 60%, underscoring the brand’s growing prominence in the travel sector.
The integration of these new suppliers brings the total to 39, each contributing unique offerings that cater to varied traveller preferences. This expansion is indicative of Incredible Journeys’ commitment to enhancing its travel propositions, drawing on agent feedback and in-depth market research to inform its strategy.
Mark Henderson, the head of specialist product, emphasises the importance of these partnerships, stating, “We have seen first-hand the dramatic increase in interest and demand for the touring sector, and there are no signs of this trend slowing down.” His comments reflect the brand’s proactive approach to ensuring its offerings remain competitive and relevant.
As the touring sector continues to gain popularity, Incredible Journeys remains dedicated to expanding its network and maintaining a competitive edge, providing agents with the assurance needed to recommend the brand for bespoke touring holidays.
Incredible Journeys’ strategic expansion solidifies its position as a leader in the ever-growing touring sector.
