AO Arena in Manchester partners with AXS ticketing platform.
- AXS is a leading ticketing platform for major UK venues.
- Collaboration aims to enhance ticket purchasing and resale experience.
- AXS technology offers advanced security with Mobile ID and Official Resale options.
- The partnership strengthens AO Arena’s reputation in the live music scene.
In a significant development for the Manchester live music scene, AO Arena has announced a new partnership with AXS, a global leader in ticketing solutions. This collaboration marks a substantial enhancement in the ticket purchasing experience for fans, aligning AO Arena with other major UK venues that already utilise AXS, such as the Utilita Arena Newcastle and the York Barbican.
The AO Arena, known as one of the busiest venues worldwide and the largest indoor sporting arena in Europe, has been a cornerstone for live events since 1995. With over 30 million guests hosted to date, the venue now aims to streamline its ticketing process for over one million customers annually, providing a smoother and more user-friendly experience.
AXS is renowned for its innovative ticketing solutions that ensure a safe environment for all attendees. The deployment of AXS Mobile ID and AXS Official Resale as part of their security measures exemplifies their commitment to protecting both the venue and its patrons. As such, AO Arena patrons will benefit from these enhanced security protocols, making the ticket buying process not only easier but also more secure.
Representatives from both sides have expressed their enthusiasm over the partnership. Gemma Vaughan, General Manager of AO Arena, noted the synergy between the two entities, highlighting AXS’s prowess in delivering seamless ticket experiences: “We’re thrilled to welcome AXS as our new official ticketing partner,” she stated. Vaughan emphasised that this move is a step forward in celebrating AO Arena’s legacy while enhancing fan experience across the North-West and beyond.
Blaine Legere, President of International at AXS, echoed similar sentiments, acknowledging AO Arena’s iconic status in the UK live scene. He remarked on the venue’s pivotal role in shaping the scene and spoke to the strategic expansion of AXS’s UK portfolio, now including their seventh ASM Global venue this year. This partnership, Legere suggested, is a testament to AXS’s ongoing commitment to delivering exceptional live experiences.
This strategic partnership is set to significantly enhance the ticketing experience for all attendees at the AO Arena, further solidifying its status as a premier venue.
