Ambassador Cruise Line has strategically expanded its distribution team to strengthen day-to-day trading and partnerships.
- Sam Richardson, former Cruise 118 sales manager, joins as Business Development Manager, focusing on trade sales in the north.
- Alan Rennie, previously with DC Thomson, is appointed as Business Development Manager for groups, reporting to Nicola Harper.
- Karen Cameron and Nicola Harper will oversee the new roles, focusing on maximising sales and enhancing third-party relationships.
- Innovative initiatives, including an augmented reality app, underline Ambassador’s commitment to brand awareness and partner engagement.
Ambassador Cruise Line has made a strategic decision to bolster its distribution team with two significant appointments, aiming to enhance daily trading operations and strengthen third-party relationships. This move is expected to foster both existing and new partnerships.
Sam Richardson, who brings a wealth of experience from his previous role as a sales manager at Cruise 118, is set to begin his new role as Business Development Manager on May 30. He will concentrate on trade sales in the northern regions, tasked with nurturing existing commercial relationships while initiating new partnerships with agents and trades. Reporting directly to Karen Cameron, the divisional sales manager, Richardson is anticipated to bring fresh ideas and considerable energy to the role.
Alan Rennie, formerly associated with DC Thomson as a travel partnerships lead, will assume the position of Business Development Manager for groups. He will oversee the groups’ function, which is a critical component of Ambassador’s distribution mix, ensuring sustained support for clubs, societies, businesses, and groups of friends engaging with their cruise offerings. His efforts will contribute to driving sales and enhancing awareness of the Ambassador brand, with Nicola Harper, the head of distribution, set to supervise his activities.
In a statement, Nicola Harper expressed her excitement regarding the new hires, highlighting the innovative spirit and skills Richardson and Rennie will bring to the company. Harper noted the significance of a complete trade team and the importance of the groups’ team having a lead to spearhead sales within this crucial segment.
Ambassador Cruise Line has also recently launched an app that provides an augmented reality experience of its first ship, Ambience, showcasing the company’s forward-thinking approach towards enhancing brand visibility and customer engagement.
Ambassador Cruise Line’s strategic appointments and technological initiatives exemplify its commitment to enhancing operational effectiveness and market presence.
