Gold Medal is commemorating the launch of their latest Caribbean and Mexico brochure with an exclusive fam trip to Barbados, reflecting a substantial sales increase.
- The newly launched 116-page brochure highlights the expanded variety of products by Gold Medal, including new and renovated resorts.
- Agents making bookings in the Caribbean or Mexico by July 15 are eligible to win a spot on the Barbados fam trip, with double chances for bookings involving Aer Lingus flights.
- Deborah Wadhams from Gold Medal emphasised the appeal of all-inclusive properties available in the brochure for stress-free holidays.
- The brochure also marks Gold Medal’s commitment to sustainability, featuring resorts that are taking substantial steps in this area.
Gold Medal is marking the release of its latest Caribbean and Mexico brochure with an enticing fam trip for agents to Barbados following an increase in sales in these destinations. The 116-page brochure showcases the operator’s diverse portfolio, which has recently been expanded to include newly opened resorts and properties that have undergone renovations. This initiative underscores Gold Medal’s effort to respond to the significant sales growth they have experienced.
Agents who secure bookings for Caribbean or Mexico packages by July 15 will be entered into a draw to win one of four places on the exciting trip to Barbados. There is an added incentive of double entries for packages that include flights with Aer Lingus. This strategic move is intended to motivate agents to continue promoting these regions.
Deborah Wadhams, head of long-haul product at Gold Medal, highlighted the comprehensive selection of all-inclusive properties featured throughout the brochure. She stressed that agents have ample options for offering clients fun-filled and worry-free holidays in both the Caribbean and Mexico, taking into account the various preferences of different clients.
Sales for Barbados and Antigua have seen an increase of 22% and 26% year on year, while Jamaica and Grenada have experienced over a 40% sales rise, aided by increased flight capacity. The brochure includes favourites like Antigua, Barbados, and Jamaica, while also bringing attention to less frequented islands such as Aruba, St Vincent and the Grenadines, and Turks and Caicos.
Wadhams also pointed out a global shift in focus towards sustainability, ensuring that some of the resorts included have shown meaningful commitments in this regard. This is particularly important for agents seeking to appeal to environmentally conscious travellers, thus enabling them to offer holidays that align with current sustainability values.
The new brochure and fam trip underscore Gold Medal’s strategic approach to boosting their presence in the Caribbean and Mexico regions.
