In a significant digital transformation, BANC delivers new websites for Holts Auto.
- The project enhances brand visibility and strengthens growth opportunities.
- Previously, brands shared a single domain, limiting potential exposure.
- New individual domains feature advanced search capabilities.
- Product pages now guide users to key stockists.
BANC, a renowned digital marketing agency based in Manchester, has undertaken a pivotal project for Holts Auto, launching comprehensive new websites for the auto group and its three brands: Prestone, Simoniz, and Redex. This strategic digital transformation aims to significantly bolster the brands’ market presence while aligning with contemporary digital trends.
The agency, leveraging its long-standing relationship with Holts Auto, identified that the previous setup under a single domain hindered the brands’ potential for targeted exposure and branding distinction. Consequently, BANC developed bespoke websites, each tailored with specific brand requirements and distinctive product hierarchies.
These redesigned platforms not only separate the brands into their individual digital spaces but also integrate a sophisticated search function. This advanced feature allows users to swiftly access products, guides, and learning resources, thus vastly improving the user experience and ensuring that visitors find desired information with ease.
Although sales are not conducted directly through these sites, BANC has innovatively structured each product page to mirror typical e-commerce layouts. Additionally, the inclusion of the ChannelSight API function serves as a pivotal tool, redirecting users seamlessly to prominent stockists like Tesco, Halfords, Euro Car Parts, and Amazon, thereby streamlining the purchase process.
Chris Balme, BANC’s production lead, highlighted the extensive and intensive nature of the project, attributing its success to the team’s ingenuity and technical excellence. His statement underscores the agency’s commitment to delivering high-calibre digital solutions and reflects the trust imbued by Holts Auto in their robust professional partnership.
This project underscores a strategic enhancement in digital engagement and brand positioning for Holts Auto.
