Gold Medal, a trade-only travel operator, has recently achieved a remarkable milestone with the highest number of calls in a single day.
- The call volume on January 15 was 17% higher than the same day last year, indicating a significant surge in demand.
- Since the start of the peaks period, there has been a 22% increase in call activity compared to 2023.
- Popular destinations among callers include New York, Dubai, and Florida, with a focus on summer departures.
- Thailand continues to maintain high interest, with Phuket, Krabi, and Ko Samui highlighted as standout locations.
In an impressive demonstration of its growing popularity, Gold Medal has reached unprecedented levels of call activity. On Monday, January 15, the company recorded a 17% increase in call volume compared to the same day in the previous year. This upsurge reflects a broader trend observed since the beginning of the peaks period, during which call activity rose by 22% compared with 2023.
The surge in interest is further reflected in the destinations that have captured callers’ attention. Notably, New York, Dubai, and Florida emerge as the leading destinations, mostly for departures during the upcoming summer months. This preference signifies a broader consumer trend towards familiar and well-loved locations for summer vacations.
Thailand continues to be a favourite, with locations such as Phuket, Krabi, and Ko Samui maintaining their allure. These destinations have been consistently popular since 2023, underscoring their sustained appeal to travellers seeking exotic experiences.
Gold Medal’s managing director, Simon Applebaum, expressed his delight at the surge in demand, stating that the year-on-year growth is ‘phenomenal’. He highlighted the record-breaking online bookings on Sunshine Saturday, January 6, and the subsequent break of the record again on Tuesday, January 16.
Gold Medal, part of the dnata Travel Group’s UK B2B portfolio, maintains its reputation for providing high-quality tailor-made holidays. It continues to support its trade partners effectively, ensuring that the sales centre colleagues manage the demand seamlessly whilst upholding exceptional service standards.
This unprecedented growth in call volume underscores Gold Medal’s successful strategy and its strong position within the travel industry.
