Explora Journeys has significantly enhanced its leadership by appointing new senior team members as it prepares for a significant expansion.
- Norbert Stiekema takes on the role of chief commercial officer, bringing extensive experience from his previous role at Cruise Saudi.
- Vanessa Vollmann is appointed as head of people, focusing on human resources across Geneva and key markets.
- Both appointments are strategic, aiming to bolster the luxury cruise line’s growth trajectory as it gears up for the launch of Explora I.
- CEO Michael Ungerer underscores the importance of these strategic hires in achieving the brand’s potential in the luxury segment.
Explora Journeys, a prominent player in the luxury cruise sector, has announced pivotal changes to its senior leadership as it prepares for an ambitious expansion. The recent appointments of Norbert Stiekema and Vanessa Vollmann signify a strategic move to elevate the company’s market presence and operational capabilities.
In assuming the role of chief commercial officer (CCO), Norbert Stiekema is set to oversee all commercial aspects of Explora Journeys. With his recent experience as chief sales and marketing officer at Cruise Saudi, Stiekema is well-equipped to spearhead the brand’s business strategies and support the launch of their new vessel, Explora I. This appointment is timely, coinciding with the brand’s focus on expanding its fleet over the next five years.
Vanessa Vollmann, joining as head of people, will manage the human resource functions across Geneva and other vital market areas catering to shoreside staff. Her expertise in both hospitality and luxury consumer goods aligns with Explora Journeys’ emphasis on excellence in service and employee engagement.
Both Stiekema and Vollmann will report directly to CEO Michael Ungerer. Ungerer has articulated the necessity of these appointments, particularly given the company’s rapid expansion plans. As he notes, the launch of Explora I and the subsequent fleet is unprecedented in the luxury cruise segment, requiring a robust team to realise the brand’s full potential.
The launch of Explora I, scheduled for 17 July 2023 from Southampton, marks a pivotal moment for the company. Recently, a coin ceremony was held for Explora II, the second ship set to launch in 2024, further indicating Explora Journeys’ commitment to growth.
These strategic appointments position Explora Journeys to successfully navigate its forthcoming expansions in the luxury cruise industry.
