Fred Olsen Travel has strategically appointed Tracy Clenshaw as the head of commercial, a newly-formed position.
- Clenshaw’s role encompasses responsibility for all commercial aspects, including retail outlets and the Fred Holidays tour operation.
- With significant experience, Clenshaw will work alongside key directors to enhance business growth and profitability.
- The new role is expected to strengthen support for suppliers and partners in achieving ambitious growth targets.
- Tracy Clenshaw is enthusiastic about collaborating with the leadership team to elevate the company’s commercial strategy.
Fred Olsen Travel has taken a significant move towards strengthening its commercial operations by appointing Tracy Clenshaw as the new head of commercial. This role, newly established, signifies the company’s commitment to bolstering their commercial framework across various facets, including retail shops and the Fred Holidays tour operation.
Tracy Clenshaw brings a wealth of experience to this position, having previously served as the commercial director at Cruise 1st and Real Response Media. Her appointment is expected to leverage her expertise to drive forward the commercial functionality of Fred Olsen Travel, working closely with retail director Paul Hardwick and tour operations director Tricia Birmingham.
The new role aims to provide enhanced support to all of Fred Olsen Travel’s key suppliers and partners, ensuring that the company’s strategic growth targets are met. According to Hardwick, the creation of this role is instrumental in continuing to drive margins, profitability, and revenue across the business segments, reflecting the significant growth witnessed in recent years.
Clenshaw expressed her excitement about joining the Fred Olsen Travel team, noting her eagerness to collaborate with Steve, Paul, and Tricia. She is particularly focused on developing a high-performing product and commercial team that can further accelerate growth and expand the market presence of the company. Her approach is underscored by a commitment to building strong strategic partnerships and driving continuous revenue growth.
Tracy Clenshaw’s appointment aligns with Fred Olsen Travel’s strategic vision for enhanced commercial success.
