Scenic Group is set to welcome travel agents aboard their new luxury ships, enhancing their familiarisation with the brand’s offerings.
- Scenic Eclipse II and Emerald Sakara are key new additions to the fleet, with upcoming debut cruises planned.
- Trade partners will actively participate in the christening ceremonies to experience the cutting-edge features these ships offer.
- Bookings through trade channels are surpassing expectations, demonstrating strong market interest.
- The new ships are expected to significantly enhance luxury exploration offerings in the cruise industry.
Scenic Group has announced plans to welcome travel agents aboard their upcoming luxury ships as part of their strategy to strengthen brand recognition and market positioning. With the launch of Scenic Eclipse II and Emerald Sakara, the group seeks to provide agents firsthand experience of their high-end cruise offerings, thereby enhancing their capability to promote these voyages confidently and effectively.
Scenic Eclipse II, anticipated to set sail in April, will embark on a 12-night voyage from Lisbon to Barcelona, eventually showcasing the Mediterranean, Iceland, and Scotland to its guests over the summer. Meanwhile, Emerald Sakara is scheduled for an August departure, beginning an eight-day Ionian Sea Adventure from Athens to Rome, before continuing its journey through the Mediterranean and Adriatic. In November, it will traverse the Atlantic for a winter itinerary across the Caribbean and South America.
Trade involvement reaches a new high as Scenic Group confirms that partners will be included in the christening ceremonies for both ships. This initiative not only celebrates the launch of these vessels but also allows agents to witness the innovative features these new ships bring to the luxury and exploration cruise markets, reinforcing Scenic Group’s commitment to advancing industry standards.
According to Andrea Stafford, Scenic Group’s UK director of trade sales, there has been a noticeable increase in bookings from the trade sector, indicating a positive response to the new launches. This aligns with the group’s broader strategy to double its capacity, introduce new itineraries, and raise awareness of luxury exploration as a standalone sector. Stafford emphasises that the unique appeal of these vessels contributes significantly to their success.
The forthcoming launches of Scenic Eclipse II and Emerald Sakara represent a pivotal moment for Scenic Group, marking a notable expansion in their ability to deliver luxurious and exploratory experiences at sea. By integrating agent participation in these launches, Scenic Group not only showcases the advanced design and services of their ships but also nurtures stronger ties within the trade community.
Scenic Group’s new ship launches are set to redefine luxury exploration in the cruise industry, with strong trade engagement leading the way.
