A-Rosa River Cruises is focusing on expanding its agent network to foster growth.
- Michelle Daniels is the new UK sales director, aiming to strengthen relationships with trade partners.
- Recruitment of a business development manager is a key step in expanding the team in Southern England.
- Face-to-face engagement is emphasised as crucial for business success, evidenced by increased bookings.
- A-Rosa is launching its biggest trade incentive programme to encourage early 2025 bookings.
A-Rosa River Cruises is actively seeking to expand its network of agents as a central strategy to enhance growth across the UK and Ireland. This initiative is led by Michelle Daniels, the newly appointed UK sales director, who has highlighted the critical role of travel trade partners as pivotal to the company’s ongoing success. Her commitment to reinforcing these partnerships underscores a 100% dedication to the trade sector.
To drive this expansion, Daniels is spearheading the recruitment of a business development manager for the south of England, a move designed to complement the efforts of Emma Rodgers, the regional manager for the north. Daniels’ strategy is clear: fortify the regional presence and support, which has been exemplified by Rodgers’ outstanding work in covering the entire UK region, despite her northern designation.
Daniels articulates a strong belief in the value of face-to-face interactions, pointing to the visible correlation between personal engagement and increased booking numbers. This approach has proven effective, as Rodgers’ enthusiasm and passion have directly translated into a surge in bookings, reinforcing the indispensable nature of personal connections in the industry.
Looking ahead, Daniels and her team are focusing on broadening their reach to onboard as many agents as possible, recognising the unique nature of river cruising experiences that are best understood through firsthand exposure. Daniels asserts that truly appreciating river cruising’s comprehensive offerings requires more than just verbal explanations; it necessitates personal experience.
Further supporting this agenda, A-Rosa has launched its most significant trade incentive to date. This programme is aimed at nurturing early bookings for 2025 while moving away from last-minute market trends. By offering agents the chance to win one of 25 free cruises for two with 2025 bookings made within a specific timeframe, A-Rosa is actively incentivising forward-planning and engagement in the forthcoming year’s sales.
A-Rosa River Cruises is dedicated to strengthening its market presence through strategic partnerships and comprehensive engagement tactics.
