Rachel Dartnall-Smith of Pebble Shore Travel is hosting a groundbreaking cruise show.
- The event aims to connect 300 participants with 12 cruise providers.
- Scheduled for 15 May at Scarborough Market, the show fosters community ties.
- The initiative seeks to inspire attendees about cruise holidays.
- If successful, the show may become an annual occasion.
Rachel Dartnall-Smith, the owner of Pebble Shore Travel, is set to host her inaugural cruise show. This pioneering event aims to strengthen her connection with the Scarborough community and showcase the enchantment of cruise holidays. Scheduled for 15 May at Scarborough Market, the event is expected to draw 300 attendees and feature 12 ocean and river cruise providers.
The cruise show represents Dartnall-Smith’s ambition to create an inclusive platform for exploring cruise travel. She expressed her excitement and nervousness, confident in the event’s potential success and its ability to cultivate local pride and engagement. If the event proves fruitful, she plans to make it an annual occurrence.
In a bid to effectively promote the show, Dartnall-Smith and her team have devised a comprehensive marketing strategy. Their approach combines both online and offline tactics, leveraging social media platforms to generate excitement and employing targeted advertising campaigns. Additionally, the agency is distributing flyers and posters locally while engaging with the media, including a two-week radio campaign, to ensure the event reaches a wide audience.
As the cruise industry experiences growth, with 2.3 million UK and Irish holidaymakers taking a cruise last year, this event aligns with increasing interest in cruise travel. Dartnall-Smith’s initiative comes at a pertinent time, leveraging the industry’s momentum to inspire and engage her local community.
The Scarborough cruise show is poised to become a significant event, fostering community engagement and celebrating the allure of cruise holidays.
