Ambassador Cruise Line is taking significant steps to enhance its UK trade sales team, aiming to strengthen its ties with agents across the country.
- The company plans to recruit three new members, including a deputy head of trade and roles in business development, to bolster its commercial capabilities.
- With a notable increase in revenue year-on-year, Ambassador’s ambitious recruitment is driven by its most successful season launch to date.
- This recruitment initiative includes a year-long UK ship visit programme and dedicated agent fam trips, highlighting the brand’s commitment to its trading partners.
- Nicola Harper, head of distribution, emphasised the importance of these roles in driving sales and enhancing service quality.
Ambassador Cruise Line is actively seeking to enhance its in-house UK trade team by recruiting three new members. The company aims to strengthen its relationships with trade agents through this initiative. The recruitment includes positions for a deputy head of trade, a business development manager, and a business development executive. This strategic move is designed to leverage existing commercial relationships, with a primary focus on generating revenue and cultivating meaningful partnerships.
The deputy head of trade will report directly to Nicola Harper, the head of distribution. This role is pivotal in managing trade members and key partnerships, with an emphasis on revenue growth and relationship development. According to Harper, these new roles are crucial for ensuring that Ambassador works closely with trade partners, enhancing brand awareness and delivering premium value cruise experiences.
Following the recent launch of its 25/26 programme, Ambassador has reported a significant year-on-year increase in revenue. This recruitment drive is aligned with the company’s most successful season launch, underscoring its commitment to expansion and innovation. The company has also initiated a year-long ship visit programme across the UK for trade partners and three exclusive agent familiarisation trips slated for July to September 2024.
Nicola Harper stated, “As the Ambassador brand goes from strength to strength, recent developments illustrate just how highly we value our agent partners, who provide the backbone to our success.” The brand is dedicated to increasing brand awareness, providing exemplary service to agents, and driving sales of its premium cruise offerings.
Individuals interested in applying for these roles have been advised to contact Nicola Harper directly. This signifies Ambassador’s open, direct approach in its recruitment strategy, reflecting its commitment to selecting candidates who align with its vision for growth and excellence.
Ambassador’s recruitment drive is a testament to its dedication to enhancing trade partnerships and expanding market presence.
