Cunard is set to host an unprecedented number of travel agents aboard its ships in 2024, marking a significant expansion of its outreach and promotional efforts through ship visits.
- Nine exclusive events are scheduled to occur between July and December, aiming to familiarise agents with Cunard’s fleet, including the newest addition, Queen Anne.
- The programme invites agents to register for 420 places via the Shine Rewards platform, reflecting a strategic push to engage with the travel trade community.
- A focus on innovative engagement, the ‘New to Cunard’ section of the Shine Rewards Club has been expanded to support agents new to the brand.
- The initiative underscores Cunard’s commitment to fostering relationships with agents, providing detailed insights into its offerings.
Cunard is poised to set a new record with its extensive ship visit programme throughout 2024. Spanning from July to December, nine events have been curated to offer travel agents direct experiences aboard Cunard’s diverse fleet. The highlight of this programme is the inclusion of the Queen Anne, Cunard’s newest ship, which will commence service in May.
Participation is facilitated through the Shine Rewards platform, which avails 420 spots to interested agents. This approach underscores Cunard’s strategic objective to deepen its engagement with the travel agent community by offering them firsthand exposure to its maritime offerings.
Scheduled visits provide agents with not only a chance to explore the vessels but also an opportunity to engage comprehensively with Cunard’s operational ethos. During these embarkations, participants will gain insights into the company’s varied fare types, explore destination menus, and understand onboard entertainment options extensively.
Furthermore, Cunard has revealed plans to host 185 agents for a ship tour of the Queen Anne during the CLIA conference in May. This event will precede the formal commencement of the ship visit programme, providing a preliminary glimpse into the vessel’s offerings.
To enhance this engagement, Cunard has developed a ‘New to Cunard’ area within the Shine Rewards Club, specifically designed to guide agents unfamiliar with the brand’s products and services. This resource aims to equip agents with a robust understanding of Cunard’s market positioning and customer service standards.
Cunard’s ambitious schedule of ship visits in 2024 represents a strategic investment in building agent relationships and brand recognition.
