Riviera Travel has launched an innovative app designed to enhance its trade team’s engagement efforts, benefiting both agents and the company itself.
- The app allows key account managers to efficiently track and record their visits with agents, fostering stronger partnerships.
- A significant reduction in administrative work is achieved through the app’s one-click reporting feature, cutting paperwork by 50%.
- Vicky Billing, head of trade and partnerships, cites ambitious growth plans as the driver behind this technological advance.
- Riviera Travel has also expanded its team, appointing new key account managers to meet increasing demands.
Riviera Travel has introduced a cutting-edge app aimed at advancing the engagement strategies of its trade team. The application’s primary focus is to facilitate more effective interactions with agent partners by streamlining the process of scheduling and tracking visits. This, in turn, allows key account managers to focus on building and maintaining robust relationships with interested partners.
Through its sophisticated scheduling and reporting features, the app provides a seamless experience for key account managers. The one-click reporting tool embedded within the app drastically diminishes the time allocated to administrative duties by approximately 50%. This efficiency allows managers to allocate more of their resources to face-to-face interactions, thereby strengthening ties with critical partners.
According to Vicky Billing, head of trade and partnerships, the development of this app is a crucial step in supporting Riviera’s ambitious plans for trade growth. Billing highlights the app’s role in enabling managers to “get out on the road and build those key relationships,” emphasising the importance of staying ahead in a competitive market.
Feedback from both the Riviera team and its agent partners has been overwhelmingly positive, indicating the app’s practical benefits. The technology is seen not just as a tool for efficiency, but as an enabler for more meaningful engagements and collaborative success.
In line with their strategic vision, Riviera Travel has strengthened its trade team with notable appointments. Suzanne Warren, Amanda Docherty, Chris McCloskey, and Lloyd Morris have been brought on board as key account managers, tasked with extending the company’s reach and ensuring that the new app’s capabilities are fully leveraged.
The introduction of this app marks a significant step in Riviera Travel’s strategy to foster stronger trade relationships and achieve growth.
