Cunard has launched a new Easter incentive offering double Shine points for travel agents.
- The promotion runs from Good Friday to 2 April, doubling agents’ Shine points per qualifying booking.
- Agents making bookings can now redeem any number of Shine points for Cunard voyages without a minimum threshold.
- Cunard’s ‘Cruise with Cunard’ calculator assists agents in calculating required points for voyages.
- Cunard plans numerous ship visits this year, enhancing agent engagement with its fleet.
Cunard has introduced a new Easter incentive aimed at travel agents, offering an opportunity to double the Shine Rewards Club points for bookings made between Good Friday and 2 April. These points, traditionally earned at a rate of 100 per booking, will now be doubled to 200 Shine points for eligible bookings during the promotional period.
The incentivisation strategem reflects Cunard’s forward-thinking approach, as it removes the previous minimum threshold for the redemption of Shine points. This strategic shift allows for a broader range of bookings, empowering agents to use any accrued points for any retail fare type on any Cunard voyage. Furthermore, the introduction of a ‘Cruise with Cunard’ calculator facilitates agents in determining the Shine points required to book various voyages, thus simplifying the booking process considerably.
Notably, Cunard is reinforcing its commitment to strengthening relationships with travel agents by planning more inclusive ship engagement activities. As part of this initiative, the line will host nine ship visit events across Greenock, Southampton, and Liverpool, scheduled from July to December. These events are poised to provide an immersive experience for agents, further aligning them with Cunard’s esteemed fleet.
This initiative marks a significant step in Cunard’s strategy to enhance travel agent collaboration and engagement.
