Club Med has unveiled significant upgrades to its travel agent portal, aimed at streamlining the booking process.
- The new portal, CMTA platform, promises a 50% improvement in application performance.
- A mobile-friendly design now allows for quick price estimations and cross-comparisons of resorts.
- The enhancements anticipate fostering stronger relationships with travel agents globally.
- A new consumer website for UK customers is set to offer an improved user experience.
Club Med has introduced substantial updates to its travel agent portal, known as the CMTA platform, designed to streamline the booking process for travel agents. These upgrades are intended to enhance the efficiency of the portal, promising a remarkable 50% boost in application performance. Such improvements are a part of Club Med’s strategy to elevate the overall operational view of its travel agents’ businesses.
The revamped CMTA platform now features a mobile-friendly interface, enabling agents to perform quick price estimations and effectively cross-compare different resorts and room categories. This feature is particularly designed to facilitate agents in making informed decisions swiftly, aligning with Club Med’s goal to provide a smoother user experience for its partners. The system’s enhancements are expected to not only improve functionality but also encourage increased usage among travel agents.
Furthermore, Club Med is set to launch a new consumer website tailored for UK customers by the end of June. This upcoming platform aims to present a seamless user path, enhancing the experience for guests who are either making new holiday bookings or managing existing reservations. Such consumer-focused improvements underscore the company’s commitment to refining the digital user experience across all levels.
Nicolas Bresch, Managing Director for the UK, Ireland, and Nordics, emphasised the importance of travel agents in Club Med’s success. He highlighted that these new functionalities aim to bolster relationships with travel agents by offering a more sophisticated system that is expected to drive growth for resorts and destinations worldwide.
These enhancements mark a forward-thinking step by Club Med to solidify its partnerships with travel agents through advanced technological support.
