A recent incentive from Cunard has sparked significant enthusiasm among UK travel agents, resulting in a remarkable 5,626 bookings for the upcoming ship, Queen Anne.
- The competition, which involved 856 entry submissions, offered agents a chance to win a spot on an operational overnight test aboard Queen Anne.
- Participants registered through the Shine Rewards Club, and an impressive majority of bookings were entered into the competition draw.
- Vice President of Global Marketing, Angus Struthers, highlighted the growing excitement as the ship’s much-anticipated debut nears.
- A total of 135 winners were selected randomly, marking a record engagement rate for Cunard’s agent competitions.
In a remarkable achievement, Cunard’s recent incentive centred on the Queen Anne has galvanised UK travel agents, culminating in an extraordinary 5,626 bookings. This incentive has not only highlighted the agents’ enthusiasm but also underscored the anticipation around the new vessel. By offering a coveted spot on Queen Anne’s operational overnight test in Southampton, the competition drew 856 individual entries. Agents who wished to participate were required to register their interest through Cunard’s Shine Rewards Club, which led to an outstanding response rate.
During the competition window, over 90 per cent of Cunard Fare bookings contributed to the competition, reflecting the highest level of engagement Cunard has recorded for such initiatives. Angus Struthers, Cunard’s vice president of global marketing and EMEA sales, expressed his sentiments by emphasising the collective excitement shared by the company’s agent partners. “The excitement for the much-anticipated arrival of Queen Anne is growing by the day…” Struthers stated, further noting the comprehensive experiences that await the winners, from signature venues to new spaces on board.
On 15 March, the announcement of 135 winners chosen at random was made via Cunard’s trade team. This announcement followed the unveiling of Cunard’s extensive new voyages planned from September 2025 to January 2027, which will take place across their fleet of four ships. The incentive’s timing and scope exemplify Cunard’s strategic approach to leveraging new developments to enhance engagement with partners.
The incentivised bookings and competition underscore a significant milestone for Cunard, reflecting both the effective mobilisation of their trade base and the high level of interest in Queen Anne. As the debut date approaches, both Cunard and the winning agents anticipate a rewarding experience on this new maritime venture.
The stunning success of Cunard’s Queen Anne incentive not only set a record for agent engagement but also reinforced their strategic industry influence.
