Classic Collection, owned by On the Beach, is set to complete its restructure into a single brand by mid-June.
- The restructure will unify Classic Collection Holidays and Classic Package Holidays into one, focusing solely on trade.
- Si Morris-Green reveals the streamlined model will enhance long-term growth for agents, customers, and suppliers.
- A new 24/7 platform will offer extensive hotel and flight options, prioritising tailored holiday solutions.
- The commitment to trade-focused operations reflects Classic Collection’s dedication to agent partnerships.
In a strategic move, Classic Collection, operated by On the Beach, intends to finalise its restructuring into a single brand by mid-June. This consolidation will streamline current operations across its two existing brands, Classic Collection Holidays and Classic Package Holidays, into a unified entity under the Classic Collection name. By doing so, the company aims to enhance its competitive edge and operational efficiency.
Si Morris-Green, director of B2B businesses, stated that this simplification is designed to optimise efficiencies and enable Classic Collection to ‘compete and win’ in the marketplace. He argues that a single-brand approach supports a more streamlined business model, facilitating long-term growth for agent partners, customers, and suppliers. According to Morris-Green, the strengths of the new structure lie in its trade-focused, online bookable platform, its renowned Black Card reward system, extensive product choices, and a flexible approach to flight-inclusive holidays.
The redesigned Classic Collection will feature a trade-exclusive 24/7 booking platform, offering over 5,000 hotels across 70 destinations, with flights available from more than 20 UK airports. This move is expected to make significant improvements in service provision for single-centre holidays, while also enhancing the tailored experience for complex itineraries such as luxury rail journeys, boutique cruises, and premium holidays through its ‘Tailor-made by Classic Collection’ service. Standard offerings will include hold luggage, private transfers, and 24-hour resort services for bespoke bookings.
Morris-Green emphasised that the restructuring aligns with Classic Collection’s established reputation for customer service excellence, which it has developed over nearly four decades in the UK travel industry. He asserts that the company’s commitment to supporting agent partners remains unwavering. This restructuring signals a new and promising chapter for the organisation, reinforcing its role as a leader in the travel sector.
The parent company, On the Beach, reaffirmed its dedication to the B2B channel and the single Classic Collection brand in a recent financial results announcement. This announcement comes amidst the backdrop of heightened industry competition, underscoring the strategic importance of the reorganisation for the company.
The restructure of Classic Collection heralds a transformative era, strengthening its trade-focused operations.
