In a significant move towards enhancing customer experience, Made With Intent, a Manchester-based company, has successfully raised £1.5 million in seed funding.
This funding round, led by Mercuri, highlights the growing demand for personalised e-commerce strategies that put customer intent at the forefront. By leveraging this investment, Made With Intent aims to transform traditional online shopping experiences, ensuring that businesses can respond aptly to diverse consumer needs.
Founded by e-commerce expert David Mannheim, Made With Intent was developed to address a critical flaw in online retail strategies: the over-reliance on traditional conversion metrics. Mannheim argues that current success measures, such as conversion rates, are often short-sighted and overlook the true buying journey of consumers.
Made With Intent introduces an innovative approach that shifts the focus from mere conversions to a broader understanding of customer behaviour. This platform empowers retailers to engage with every customer appropriately, whether they are ready to purchase or still in the consideration phase.
The success of the beta phase underscores the platform’s potential to revolutionise the e-commerce landscape.
A seamless integration with over forty marketing tools allows businesses to create tailored shopping experiences. This vast connectivity ensures that retailers can implement nuanced strategies to engage customers effectively.
Founder David Mannheim and partners emphasise that this venture is more than a business; it’s a movement towards personalised, customer-centric e-commerce. This dedication resonates with their expanding client base.
Alan Hudson, a founding partner at Mercuri, acknowledged the platform’s innovative approach, emphasising its power to transform how retailers view and interact with potential customers.
With its focus on personalisation and customer intent, Made With Intent stands poised to usher in a new era of e-commerce. This funding not only supports technological advancements but also reinforces the company’s commitment to a more human approach to digital retail.
Made With Intent’s forward-thinking approach, backed by substantial funding, positions it as a key player in transforming e-commerce. By placing customer intent at the core of its strategy, it promises to enhance shopping experiences and drive substantial growth for online retailers.
