The addition of Aruba to Classic Collection’s Caribbean offerings marks a strategic increase in their travel portfolio.
- Thirteen hotels across seven resort areas have been included, featuring accommodations from three to five stars.
- Si Morris-Green comments on Aruba’s unique appeal and its growing popularity among UK travellers.
- Aruba is presented as an attractive choice for winter sun seekers, with excellent beach and activity options.
- Classic Collection offers flexible booking options through their agent-only portal, with customised itineraries available.
Classic Collection Holidays has strategically enhanced its Caribbean portfolio by incorporating the island of Aruba, a move aimed at broadening their market reach. The company now offers a selection of 13 hotels in seven distinct resort areas, ensuring a varied accommodation range from three to five stars, catering to diverse client preferences.
Si Morris-Green, Director of B2B at Classic Collection, highlighted Aruba’s status as a ‘slightly under-the-radar’ destination. Yet, it notably captures the interest of UK travel agents and their clients. With its famous beaches and a variety of adrenaline-pumping activities, Aruba attracts considerable repeat visitation, distinguishing itself as a mainstay for sun and adventure enthusiasts.
Emphasising its year-round sunshine, the decision to include Aruba comes as timely for those booking winter sun escapes. The seamless alignment of Aruba with Classic’s customer demographic is supported by consistent flight availability from the UK, positioning it as an ideal spot for winter travel plans.
In addition to premium properties like the Radisson Blu Aruba and Amsterdam Manor Beach Resort, Classic Collection also includes affordable options such as the Caribbean Palm Village Resort in Noord, with packages from £1,177 per person for room-only stays in November.
The comprehensive offerings not only provide single-centre stays via their exclusive agent portal but also facilitate complex travel arrangements, allowing for twin-centre and multi-destination itineraries, demonstrating Classic’s commitment to flexibility and bespoke travel solutions.
Classic Collection’s inclusion of Aruba highlights its commitment to diversifying and enhancing its Caribbean offerings for discerning UK travellers.
