Not in the Guidebooks has been awarded the globally recognised B Corp certification, marking a significant achievement for the company.
- The certification endorses the company’s commitment to societal impact, environmental performance, and transparency.
- Achieving B Corp status follows the company’s recent Travelife accreditation six months prior.
- Founder Carol Savage highlights this milestone as a testament to the company’s dedication to creating sustainable and experiential travel opportunities.
- The B Corp status is part of a broader movement inspiring businesses to contribute positively to society and the environment.
Not in the Guidebooks has received the B Corp certification, a globally acknowledged accolade that underscores its dedication to sustainable practices and societal impact. The company, known for its focus on experiential and sustainable holidays, joins a prestigious group of only 8,254 businesses worldwide that have met the stringent criteria required for this certification.
This certification follows the company’s achievement of Travelife accreditation six months earlier, further solidifying its commitment to responsible tourism. To obtain the B Corp status, organisations must pass rigorous assessments on their societal contributions, environmental sustainability, and transparency. As such, this certification is a significant endorsement of Not in the Guidebooks’ operations.
Founder and CEO, Carol Savage, expressed pride in achieving B Corp status, which she sees as a validation of the company’s unique approach to travel. “It’s an amazing accolade for the business,” Savage remarked. The company was established four years ago with the aim to offer holidays that provide meaningful experiences, all while supporting local communities.
B Corp certification is part of an overarching effort to encourage businesses to be active in societal betterment and environmental protection. Savage noted how this status enhances the company’s reliability with trade partners to deliver remarkable sustainable travel packages. This aligns with the increasing consumer demand within the UK for more immersive and environmentally-friendly travel experiences.
Savage elaborated on the importance of keeping partners informed about sustainable travel, ensuring they have access to necessary information and guidance on contributing to positive industry changes. “Companies globally recognised with B Corp are those that don’t just talk about sustainability but have been thoroughly vetted through a detailed auditing process,” she explained.
The CEO also acknowledged the hard work and dedication of her team, crediting them for reaching this important milestone. The journey to B Corp certification, though complex and exhaustive, was a demonstration of the team’s spirit and commitment to leading in the sustainable travel sector.
The achievement of B Corp certification marks a new era for Not in the Guidebooks, setting a standard in sustainable travel practices.
