The Association of Touring and Adventure Suppliers (Atas) has revealed two prominent keynote speakers for its forthcoming conference.
- James Thornton, CEO of Intrepid Travel, will discuss the evolution of adventure travel and its role as a positive force in tackling overtourism.
- Renowned adventurer Saunders Carmichael-Brown will talk about his Antarctic exploration and the legendary Endurance shipwreck.
- The conference, themed ‘connect’, is scheduled to occur on October 15-16 in Leeds.
- These speakers are expected to offer deep insights into the travel sector’s future and sustainability.
The Association of Touring and Adventure Suppliers (Atas) has announced that its upcoming conference will feature two notable keynote speakers: James Thornton, Chief Executive of Intrepid Travel, and Saunders Carmichael-Brown, an adventurer known for his broadcasting work. Thornton will delve into topics such as the continuous development within the adventure travel sector, the pressing issue of overtourism, and the potential for travel to serve as a proactive force for good. This focus underlines both the challenges and opportunities present within the industry, striving for sustainable solutions.
Saunders Carmichael-Brown brings a different perspective, sharing experiences from his 2022 Antarctic expedition which uncovered ‘Endurance,’ the historic shipwreck associated with explorer Sir Ernest Shackleton. His participation is backed by Atas member AE Expeditions, reflecting a commitment to broadening the discussion on expedition cruises among industry stakeholders. Carmichael-Brown will emphasise the importance of capturing these unique travel experiences.
The central theme of the Atas conference, ‘connect’, highlights the importance of synergy and collaboration in the travel sector. Scheduled for October 15-16 at the Royal Armouries in Leeds, the event promises a series of networking opportunities and informative sessions. Both James Thornton and Saunders Carmichael-Brown will contribute to a full day of discussions on October 16, with more speakers to be announced shortly.
In addition to keynote presentations, the conference will feature a ‘Selling Skills’ workshop, responding to feedback from last year’s event. This workshop aims to enhance the capabilities of attending agents, accommodating various levels of experience. Claire Brighton, Atas director, asserts the importance of this adjustment, ensuring that all attendees gain valuable skills pertinent to their professional growth.
With a rapidly filling schedule, the organisers encourage early registration to secure accommodation at The Leonardo Hotel in Leeds. As the travel industry navigates its post-pandemic recovery, there is significant interest in the insights that will be shared, particularly in terms of sustainability and innovation.
The Atas conference is poised to offer vital insights and networking opportunities, shaping the future of the travel industry.
