Fred. Olsen Cruise Lines is ramping up its support for agents in the wake of a successful 2023, seeking to strengthen ties with trade partners.
- The cruise line confirmed plans to revisit Australia for the first time since 2020 as part of its 2024 World Cruise itinerary on the Borealis.
- Samantha Stimpson’s recent appointment as chief executive heralds a new phase of leadership, succeeding Peter Deer.
- Aiming to leverage last year’s record-breaking performance, Fred. Olsen is enhancing its sales team and unveiling new incentives.
- Agents are offered attractive prizes under the January and February wave campaign, accessible through their Travel Agent Centre.
Fred. Olsen Cruise Lines has initiated strategic measures to bolster its collaboration with trade partners amidst the dynamic 2024 wave period. After a record-breaking year in 2023, the company is keen to extend its impressive momentum into the new year, focusing on strengthening its support systems for sales agents.
A significant highlight within their revamped strategy is the resumption of itineraries to Australia. Scheduled as part of the 2024 World Cruise aboard the Borealis, this marks the company’s first return to the continent since 2020, illustrating its commitment to expanding global reach.
The leadership transition within the organisation, with Samantha Stimpson taking the helm as chief executive, signals a robust and adaptable leadership approach. This follows former managing director Peter Deer’s shift to a new role, ensuring continuity and fresh direction as the company moves forward.
To leverage its successful past year, Fred. Olsen is not only increasing the size of its sales team but also rolling out a series of new incentives. Geoff Ridgeon, Head of Sales, emphasised the importance of these initiatives as a means to cultivate stronger trade relationships, which are crucial to capturing future market opportunities.
Additionally, agents are presented with an opportunity to win various prizes, ranging from vouchers to free sailings, through the wave campaign running in January and February. This initiative is accessible via the company’s Travel Agent Centre, offering substantial rewards intended to motivate and engage partners in achieving shared success.
Fred. Olsen Cruise Lines’ proactive approach in intensifying support for trade agents aims to sustain its growth trajectory in 2024.
