A local tourism platform has successfully raised significant venture capital funding for its expansion.
- Founded in 2021, the Cardiff-based platform connects users with local attractions and events.
- The company has reported impressive revenue growth since its inception.
- Leading investors back the platform, endorsing its growth potential.
- The funding reflects confidence in the platform’s mission to scale domestic tourism.
A prominent platform dedicated to facilitating the discovery and booking of local attractions has secured a substantial £3.2 million in venture capital funding. This new capital is intended to support its continued expansion efforts. Founded in 2021 by twin sisters Georgia and Alice Aubrey and tourism expert Fed Pereira, the platform is based in Cardiff.
Since its establishment, the company has made remarkable strides, achieving a reported turnover of £7.4 million. It now lists over 2,700 attractions and has attracted a community exceeding 3.2 million users. This has positioned the platform as a significant player in the tourism industry, demonstrating its capability to connect people with memorable experiences.
The recent funding round saw participation from prominent investors including Venrex, Redrice Ventures, Active Partners, Velocity Partners, and various business angels. This collective endorsement from well-respected financial backers highlights the broad confidence and anticipation surrounding the platform’s future trajectories.
Chief Executive Fed Pereira expressed the company’s core mission, stating, “We’re in the business of helping people find fun and memorable ways to spend time with family and friends. Even when incomes are stretched, people still prioritise and treasure those moments.” This encapsulates the platform’s commitment to providing affordable and enjoyable leisure activities for a diverse audience.
The investment is expected to serve as a catalyst for both domestic and international growth, reinforcing the platform’s effort to enhance its technological capabilities. By prioritising user-friendly interfaces and competitive pricing, the company aims to further consolidate its market presence and extend its reach beyond the UK.
The substantial investment signifies strong faith in the platform’s potential to redefine local tourism engagement.
