HX has made significant changes to its executive team, signalling a new strategic direction.
- Alex Delamere-White’s role as Chief Commercial Officer has been permanently confirmed.
- Delamere-White aims to unify global functions to enhance HX’s growth strategy.
- Nathaniel Sherborne and Jim Sayer take on enhanced roles within the organisation.
- These changes follow the separation of HX from its former brand, Hurtigruten.
In a significant restructuring, HX has announced a reshuffle in its executive leadership team, highlighting its commitment to a revitalised strategic direction. Alex Delamere-White, who has served as the acting interim Chief Commercial Officer for six months, has been officially appointed to the role. This move underscores HX’s confidence in Delamere-White’s leadership to spearhead its ambitious growth plans.
Delamere-White, based at the new HX headquarters in London, is tasked with the integration of global functions under a single leadership model. This approach is intended to ‘further fuel’ the company’s long-term growth objectives. Delamere-White’s prior experience at P&O Cruises, Cunard, and Princess Cruises, alongside a recent position at McCarthy Stone, equips him with a robust background to effectively navigate this transition.
The restructuring also includes newly defined roles for Nathaniel Sherborne and Jim Sayer, aimed at enhancing HX’s operational coherence and market presence. Jim Sayer has taken on the role of Senior Vice President of Global Marketing, providing unified leadership over the company’s global marketing strategies. Meanwhile, Nathaniel Sherborne has expanded his responsibilities as Managing Director and Vice President of Europe and Global Sales Enablement, now overseeing the coordination of HX’s B2B activities across Europe and beyond.
These organisational changes come in the wake of HX’s strategic decision to separate from its sister brand, Hurtigruten. This separation reflects the company’s dedicated focus on differentiating its expedition cruises from the Norwegian coastal cruising product once jointly marketed.
The leadership changes at HX are designed to solidify its global strategy and drive future growth.
