Riviera Travel has announced the appointment of Lloyd Morris as its new key account manager for the UK and Ireland, effective from 22 January.
- This strategic appointment aims to strengthen relationships with travel agents and enhance brand awareness.
- Morris, with significant experience from Globus, will operate primarily in field-based roles.
- Riviera plans to expand its field sales team by 75%, highlighting a commitment to growth.
- Both Riviera and Morris express excitement about the potential for increased collaboration and success.
Lloyd Morris has been appointed as the new key account manager for Riviera Travel, specifically focusing on the UK and Ireland market. His role becomes effective from 22 January, and it marks a pivotal step in Riviera’s strategy to enhance its reach within these territories. This role involves building robust relationships with travel agents and amplifying the line’s market presence. Morris is expected to deliver notable advancements in brand recognition and partnerships.
Bringing a wealth of experience from his previous role as business development manager at Globus, Morris is well-versed in engaging with trade partners. His background includes working across notable brands such as Cosmos, Globus, and Avalon Waterways, providing him with an extensive portfolio of expertise to draw from in his new position at Riviera.
Riviera Travel’s strategy to augment its sales force includes plans to hire two additional key account managers. This initiative follows their previous year’s announcement, where they outlined an ambition to bolster their field-based sales efforts by 75%. This expansion reflects Riviera’s dedication to strengthening its support for agent partners and enhancing its market accessibility.
Vicky Billing, Riviera’s head of trade and partnerships, expressed enthusiasm about Morris’s appointment, citing his substantial on-the-road experience and trade connections as significant assets. Billing underscored the company’s commitment to being the most trade-friendly brand in the industry. In response, Morris expressed his excitement about joining the team and contributing to Riviera’s ongoing success by supporting trade partners in boosting their sales initiatives.
This strategic appointment signifies Riviera’s ongoing commitment to enhancing its trade relationships and market presence.
