Since the start of the peak campaign, Jet2holidays has experienced an unprecedented surge in holiday bookings.
- The operator reported a 150% increase in bookings between Boxing Day and January 5, compared to the period leading up to Christmas.
- Demand for late winter and summer 2024 holidays is particularly strong, with certain destinations proving to be especially popular.
- There is a noticeable trend towards customers preferring all-inclusive packages, moving away from traditional stay durations.
- Jet2holidays anticipates a further increase in bookings as Sunshine Saturday approaches.
In an impressive display of consumer interest, Jet2holidays has reported a significant rise in holiday bookings following the launch of its peak campaign in December. The period from Boxing Day to January 5 marked a 150% increase in bookings, illustrating a robust recovery and interest in travel following the festive season.
The company has observed a heightened demand for both late winter getaways and summer 2024 holidays, with regions such as the Canaries, Balearics, mainland Spain, Turkey, Greece, Cyprus, Portugal, Italy, Malta, and Bulgaria being among the most sought-after destinations. This indicates a broader preference for sun-soaked destinations as travellers look to plan their holidays well in advance.
This increased demand is reflected on Jet2holidays’ travel agent finder webpage, which has seen a doubling of visits as more customers seek out independent travel agents. The shift signifies a growing reliance on professional travel advice amidst a bustling travel market.
Furthermore, there is a clear shift in consumer preferences towards all-inclusive holiday deals, with many opting out of the standard seven, ten, and fourteen-night stays. This shift could be attributed to a desire for more comprehensive holiday packages that offer greater convenience and value.
Looking ahead, Jet2holidays has expressed anticipation for a surge in bookings with the forthcoming Sunshine Saturday, traditionally a busy day for holiday planning. Steve Heapy, Chief Executive of Jet2holidays, highlighted the strong response from new and existing customers, indicating the company’s reputation for excellent customer service and desirable destinations.
The reported rise in demand underscores Jet2holidays’ strong market position and the eagerness of travellers to secure their next getaway.
