Classic Collection launches a new incentive, showcasing appreciation for agents’ support.
- The firm transitioned to a single brand, enhancing booking flexibility and product choice.
- A new booking platform has been introduced, streamlining agent interaction.
- ‘Summer of Love’ campaign offers agents a chance to win £500 for a summer wardrobe.
- Cocktails, mocktails, and branded merchandise delivered to agents as a token of thanks.
In a move to appreciate the ongoing support from travel agents, Classic Collection has announced an engaging new incentive. Amidst their transition to a single brand, the company has consistently emphasised the importance of their agents’ understanding and cooperation. This significant shift aims to increase both product choice and booking flexibility, benefitting agents and customers alike.
The transition involved the introduction of a new booking platform, consolidating services under a unified ‘one brand, one platform’ model. The decision to merge from two agent-facing brands into a single entity was part of a strategic restructuring of the trade division. This restructuring seeks to streamline operations and enhance the overall efficiency of the Classic Collection and its corresponding services.
As part of their gratitude expression, Classic Collection has rolled out the ‘Summer of Love’ campaign. This initiative not only aims to inject some excitement into what has been described as an underwhelming UK summer but also provides a chance for agents to win £500 towards a summer wardrobe. This gesture aligns with the company’s culture of recognising and rewarding the loyalty and contributions of their trade partners.
Moreover, the travel firm’s trade team is actively engaging with agents by delivering cocktails, mocktails, and branded merchandise. This interaction is designed to foster a spirit of camaraderie and bolster the morale of agents as they continue to navigate the changes within the company.
Manisha Blair, the trade marketing manager, eloquently expressed the intent behind the campaign, stating, “We thought we’d inject some much-needed fun and sun into a UK summer which so far has proved to be a little underwhelming. Our Summer of Love campaign does exactly this.” Similarly, Jorge Quibell, head of sales for the south, affirmed the company’s commitment to acknowledging agent contributions, highlighting the dual intent of expressing gratitude and providing rewards.
Classic Collection’s innovative approach not only strengthens its brand but also reinforces its valuable relationship with trade partners.
