The surge in demand for UK winter breaks has significantly boosted Hoseasons’ sales, particularly during ‘Twixmas’.
- Hoseasons, a leader in staycations, reported a 21% overall increase in bookings year-on-year.
- Through trade channels, bookings rose by 33% for the festive period between Boxing Day and New Year’s Eve.
- New Year’s Eve last-minute breaks saw an 11% increase in bookings compared to the previous year.
- The affordability and convenience of UK holidays continue to attract customers despite economic challenges.
The growing interest in winter holidays within the UK has led to unprecedented sales figures for Hoseasons, especially during the post-Christmas period known as ‘Twixmas’. As a key player in the self-catering holiday sector, Hoseasons saw a remarkable 21% rise in bookings compared to the previous year. This uptick is significantly reflected through trade channels, which experienced an impressive 33% increase in team reservations for arrivals scheduled in January and February.
In addition to the collective holiday surge, last-minute bookings for New Year’s Eve showed a notable 11% year-on-year increase, indicating a strong preference for local getaways during this festive season. This trend underscores the popularity and reliability of Hoseasons as the go-to option for spontaneous holiday planning.
Senior Vice President Luke Hansford attributes this success to strategic initiatives, including the most extensive turn-of-year sale ever conducted by the company coupled with their ‘Say hi to Hoseasons’ marketing campaign. These efforts have been instrumental in persuading consumers that UK-based holidays are feasible throughout the year, beyond the traditional summer vacation period.
Despite the persistent economic pressures and the overarching cost of living crisis impacting financial stability, Hoseasons’ data reveals that domestic holidays remain an attractive choice as long as they are budget-friendly. Hansford pointed out that consumers are keen on taking advantage of sale prices offering up to 30% discounts on various desirable locations.
Furthermore, the introduction of incentives such as £10 low deposits and flexible pay-monthly options has bolstered confidence among holiday planners, assuring them of affordability and convenience. Correspondingly, the launch of a new television advertisement—featuring a catchy adaptation of Jeff Beck’s classic tune—aims to bolster brand recognition and entice more customers.
Hoseasons’ strategic focus on affordability and effective marketing has decisively captured the rising demand for UK-centered winter holidays.
