Sarah Wikevand, Managing Director at ROL Cruise, shares insights into her dynamic day-to-day role.
- Her day commences at six in the morning, juggling family and professional responsibilities.
- Managing commercial partnerships and strategising growth are central to her varied duties.
- She recounts memorable industry moments, including the retirement of the iconic QE2.
- Wikevand advocates making cruises more accessible for solo travellers.
Sarah Wikevand begins her day early, rising at six am to manage the lively routine with her two young sons. This early start sets the tone for a bustling day ahead.
With a hands-free setup during her hour-long drive to the office, Wikevand efficiently utilises time for calls or enjoying her music at high volume.
Her role as Managing Director at ROL Cruise is multi-faceted, encompassing responsibilities like managing commercial partnerships, motivation of her team, and formulating strategic growth plans. The diversity of her role is something she relishes, particularly the opportunity to innovate.
Wikevand’s career journey at ROL Cruise began nearly 14 years ago in marketing, progressing through roles to lead the commercial team, and ultimately rising to Managing Director in the previous year.
A typical day for Wikevand is fuelled by approximately six cups of black coffee, devoid of monotony, involving external meetings, planning sessions, and creative brainstorming. The preference for face-to-face interactions allows her to gauge enthusiasm and body language, essential components for effective engagement.
Lunch is a mobile affair for Wikevand, often consumed on-the-go due to a packed schedule that doesn’t allow for a conventional break.
External factors beyond her control, such as market conditions exemplified by Brexit’s uncertainty, are cited as stress points, highlighting the unpredictable nature of strategic planning.
Wikevand expresses exhilaration during new ship launches, which bring out the company’s collective passion and enthusiasm. Additionally, the retirement of the Cunard QE2 remains an unforgettable industry milestone, reflecting the profound loyalty and affection of its patrons.
As ROL Cruise approaches its 25th anniversary, Wikevand credits the company’s success to its commitment to quality marketing and unparalleled customer service, supported by a team with over 700 years of combined experience.
Looking towards the future, she is particularly passionate about enhancing accessibility for solo travellers in the cruise industry, recognising personal insights from her time working on ships.
Sarah Wikevand exemplifies dedication and innovation in her leadership at ROL Cruise, navigating daily challenges and envisioning an inclusive future for cruising.
