Get Your Way, a promising Belgian startup, has successfully secured €850K in its second funding round. This financial boost is set to propel the launch of their innovative assisted reality smart glasses, aRdent.
Strategic Utilisation of Funds
The newly acquired funds will spearhead three strategic goals for Get Your Way. Primarily, these are channelled towards the intensified market introduction of the company’s flagship product, aRdent, along with its accompanying solutions. Secondly, the funding will bolster staffing efforts, fortifying the team necessary for sustained growth. Finally, there is a concerted push to broaden the customer base throughout various industrial sectors.
Company Origins and Innovations
Founded by three University of Liège students, Nicolas Dessambre, Antoine Malherbe, and Pierre Jenchenne, Get Your Way originated as a university project that rapidly gained traction. Specialising in Bluetooth-connected smart glasses, the company provides displays that deliver critical information directly in the operator’s field of vision, effectively liberating their hands during work tasks.
Their solutions streamline field operations by ensuring that data is displayed precisely where and when it’s needed. This integration of hardware and software places human operators at the forefront, enhancing efficiency and ease of use. The flexibility of the Bluetooth API means the system is compatible as a heads-up display for any app or service.
The Role of Assisted Reality
Assisted reality differentiates itself from virtual reality by overlaying digital information onto the real world, enhancing user interactions without a complete virtual immersion.
This technology offers practical, hands-on support, streamlining tasks and increasing accuracy without removing users from their real-world environment. It is specifically designed to be intuitive and less intrusive, presenting itself as an ideal workplace technology.
Ambitions for Expansion and Growth
While Get Your Way is active in several sectors, including logistics—with their Picking-by-Vision system—they are also venturing into regulated industries with Process Pilot. This software facilitates digital management and quality control compliance in sectors such as aerospace and pharmaceuticals.
Co-founder Nicolas Dessambre notes that initial feedback from hospitals and pharmaceutical companies has been positive, fuelling aspirations to double their workforce to support solution integration and client development. Antoine Malherbe emphasises the importance of measuring initiative impacts for broader deployment possibilities.
Emphasising Lite-Tech Solutions
Get Your Way’s approach is rooted in the belief that technology should seamlessly integrate with user needs, a concept known as lite-tech. This ethos is echoed by Aude Somja of Noshaq, who appreciates the company’s ability to maintain user-friendliness while meeting complex industrial requirements.
By focusing on adaptability and ease of use, the startup has cemented its position as a significant player in digital transformation, providing solutions that meet demanding industry standards without overcomplicating technology.
Future Outlook and Market Potential
The outlook for Get Your Way is decidedly optimistic as it continues to innovate and expand. With plans to amplify their presence across varied sectors, the potential for growth remains substantial.
By leveraging their recent financial injection, Get Your Way is poised to make significant strides in digitalising industries, offering practical solutions that enhance productivity and maintain operational simplicity.
In conclusion, Get Your Way exemplifies forward-thinking innovation within the tech industry. Through strategic use of funding, they are set to redefine workplace efficiency with their pioneering smart glasses, aRdent. The company’s commitment to accessible and adaptive technology underscores their potential to significantly impact industrial operations.
