The Globus family of brands is taking significant strides to strengthen their trade support with a strategic sales team restructure, focusing on distinct touring and river sectors.
- New roles and appointments have been announced to enhance relationships with travel agents and boost sales.
- Jayne Lambert transitions from AmaWaterways to a key account manager role for Cosmos and Globus, bringing her extensive experience to head office accounts.
- Kelly Calver and Karen Milward are stepping into roles focusing on Avalon Waterways and new business in the south, indicative of targeted regional expansion.
- Initiatives like a new training portal and fam trips underline the Globus brands’ commitment to equipping agents with essential tools and knowledge.
The Globus family of brands, including Avalon Waterways, Globus Journeys, and Cosmos Tours, is restructuring its sales team to reinforce its commitment to travel agents and the trade. By focusing on specific sectors such as touring and river cruising, Globus aims to provide more tailored support and resources to their travel agent partners.
New positions have been filled with experienced industry professionals. Jayne Lambert takes on the role of key account manager for Cosmos and Globus at head office level. She transitions from AmaWaterways and brings a wealth of experience from her previous roles at G Adventures, Hurtigruten, and Kuoni.
Kelly Calver has moved within the organisation to focus on Avalon Waterways. Her role centres on supporting specialist cruise agencies, similar to her remit at other brands within the Globus family. Meanwhile, Karen Milward joins from Premier Holidays as a business development manager for the south, drawing from her experiences with Wendy Wu Tours, Club Med, and Travel 2.
Ryan Readman complements the newly structured field sales team as the business development manager for the north. His prior roles at Ambassador Cruise Lines, Scenic, and Emerald, as well as international experience with Contiki and Trafalgar Tours, grant him valuable insights into the market.
Sarah Makewell transitions to an inside sales support role, taking charge of agency sales activities, including agent events, fam trips, and incentives. This move is part of the broader strategy devised by UK sales director Phil Shipman to supply agents with the targeted support that they require.
The strategy includes splitting head office account management into distinct touring and river segments, making it possible to provide focused attention and significantly boosting sales efforts in each area. The goal is also to strengthen relationships on the high street, enhancing the ability to sell these brands effectively.
Supporting this reorganisation are new initiatives such as a travel agent training portal, which is projected to be operational by summer. This portal, along with upcoming agent fam trips and sales incentives, is designed to equip agents with the necessary expertise and motivation to promote Globus products.
Additionally, Avalon Waterways has enhanced its offerings with new routes on the Douro and Bordeaux rivers, and christened a new vessel, Avalon Alegria, which emphasises the brand’s commitment to growth and innovation. This new suite ship is set to sail the Douro River, marking a first for Avalon in Portugal.
Lesley Taylor, UK managing director, emphasised the importance of aligning the enhanced team with the overarching goal of boosting agent support, which will in turn contribute to increased sales performance throughout 2024.
The restructuring of the Globus sales team signifies a robust effort to strengthen trade relations through targeted roles and strategic initiatives.
