Riviera Travel has entered a strategic partnership with English Heritage to commemorate its 40th anniversary.
- Riviera Travel will headline English Heritage’s Members’ Week in April 2024, offering exclusive events at iconic sites.
- The collaboration will extend throughout 2024, supporting English Heritage events at historic locations.
- The alliance reflects shared values and customer connections between Riviera Travel and English Heritage.
- Key figures from both organisations have expressed optimism about the partnership’s potential for success.
Riviera Travel, a prominent UK travel company, has announced a comprehensive partnership with English Heritage, aimed at celebrating the 40th anniversary of Riviera’s inaugural escorted tour, set to take place in March 2024. This collaboration underscores a mutual commitment to cultural enrichment and historical preservation.
A pivotal aspect of this partnership includes Riviera Travel’s role as the main sponsor of English Heritage’s Members’ Week in April 2024. This event promises a series of exclusive activities at renowned English Heritage sites, featuring expert-led tours and unique behind-the-scenes experiences, providing a deeper engagement with England’s rich heritage.
Throughout 2024, Riviera Travel will actively support a variety of events hosted by English Heritage, further solidifying the ties between both entities. This initiative highlights Riviera’s dedication to fostering cultural understanding and promoting historical tourism.
Vicky Billing, head of partnerships at Riviera Travel, elaborated on the significance of the collaboration, stating that the partnership was a strategic choice to highlight Riviera’s evolution over the past four decades, and its aspirations for the future. She emphasised the symbiotic relationship between the two organisations, citing aligned values and a mutual commitment to customer engagement.
Echoing this sentiment, Tom Gannagé-Stewart, head of corporate partnerships at English Heritage, expressed enthusiasm about the partnership with Riviera Travel. He appreciated Riviera’s commitment to supporting English Heritage’s Members’ Week, which he described as an exceptional platform to showcase the organisation’s finest offerings. Gannagé-Stewart extended his gratitude to Riviera Travel for their support, reinforcing the anticipated success of this endeavour.
English Heritage, a custodian of over 400 historic sites across England, safeguards landmarks such as Stonehenge and Dover Castle. This collaboration is seen as a testament to both organisations’ dedication to preserving and promoting England’s historical sites and cultural narratives.
Riviera Travel and English Heritage’s collaboration marks a significant milestone in promoting cultural heritage and tourism.
