The Advantage Travel Partnership has advanced Jonny Peat to the role of senior commercial manager for the cruise sector with immediate effect.
- Jonny Peat, previously serving as a commercial manager, now assumes comprehensive control of the group’s cruise initiatives, reporting directly to John Sullivan.
- Announced at the agency’s annual cruise conference in Paris, Peat’s promotion comes as a recognition of significant achievements, including driving over half a billion pounds in annual cruise revenue.
- Under Peat’s stewardship, the Latitude offering witnessed a dramatic 200% growth, now comprising 300 members with goals to further expand membership.
- Peat expresses enthusiasm for the upcoming year’s strategies, aiming to deliver substantial value to members and partners while maintaining passion for the cruise industry.
Jonny Peat’s promotion to senior commercial manager within The Advantage Travel Partnership’s cruise division marks a pivotal advancement for both Peat and the company. Reporting directly to John Sullivan, head of commercial, Peat is now tasked with the overarching responsibility for directing the group’s cruise market strategies and operations.
The announcement of Peat’s new role was strategically aligned with the agency group’s annual cruise conference, held aboard Uniworld’s Joie de Vie ship situated in Paris. Such timing underscores the trust and expectation placed in Peat’s capabilities to influence the company’s cruise sector trajectory.
In the period since joining Advantage 18 months ago, Peat has distinguished himself through leadership in key strategic initiatives. This has been a major contributor to the consortium’s impressive achievement of generating more than £500 million in cruise revenue annually.
Peat’s tenure is marked by substantial contributions, most notably the redevelopment of Advantage’s Latitude offering. This initiative not only expanded the membership to encompass 300 members, an impressive 200% increase, but also set in motion plans to double this figure within the coming year.
Expressing his sentiments, Peat conveys gratification for the opportunity to develop within Advantage, citing the successful outcomes achieved over the last year. He places particular emphasis on his passion for working alongside members and partners, as well as his eagerness for the strategic goals set for 2024.
In a statement filled with anticipation and commitment, Peat recognised the support rendered by Advantage. He affirms, “I absolutely love working with members and business partners, and cruise remains a passion of mine. I am very excited by the far-reaching strategy we have set ourselves for 2024, which will see us deliver even more value to our members and business partners.”
Jonny Peat’s elevation rightly reflects his proven impact and strategic vision within the cruise sector.
