Absolutely Snow’s sales have soared over recent months, attributed to their integration with Travelgenix.
- The company has seen a 120% increase in sales since implementing new technology last year.
- New partnerships with prominent travel agencies have bolstered Absolutely Snow’s market presence.
- Booking processes have been streamlined, making it easier for clients to customise their ski trips.
- The company’s growth strategy is largely credited to technological advancements and strategic partnerships.
In the past year, Absolutely Snow has experienced significant sales growth, with a reported increase of 120% after integrating the Travelgenix technology platform in May 2023. This integration has resulted in a dramatic surge in the company’s bookings, particularly in December 2023, where ski bookings reached £1.4 million.
The company’s expansion is not just limited to sales figures; it has also seen a strategic broadening of its trade partnerships. In October, Absolutely Snow signed a notable commercial agreement with Travel Counsellors, subsequently followed by contracts with Your Co-op Travel and Elite Travel. Such agreements have been pivotal in strengthening their market position.
A key factor contributing to Absolutely Snow’s success is its enhanced booking system, facilitated by the Travelgenix platform. This system allows for an effortless configuration of essential ski trip components such as flights, transfers, accommodation, ski passes, ski hire, and ski school options. The platform empowers clients and agents to have more control and flexibility in creating tailored ski experiences.
The integration of Travelgenix has further allowed Absolutely Snow to establish dedicated online portals for each partnering travel agent. These portals provide the capability for agents to log in and book directly, ensuring an efficient and streamlined process. This not only enhances the user experience but also boosts forward sales, which now accounts for 40% of the operator’s sales.
Technology has been highlighted as the cornerstone of Absolutely Snow’s growth trajectory. The company’s ability to swiftly adapt to changes in the market, as demonstrated by their rapid creation of destination and product pages following site visits, underscores their dynamic operational approach. Andy Speight, CEO of Travelgenix, underlined the necessity of such technological integration for businesses aiming to compete in the modern travel industry.
Absolutely Snow’s strategic use of technology and partnerships has set a new benchmark in the ski travel sector.
