Riviera Travel is launching its most ambitious wave season campaign yet, aiming for a 30-35% increase in river cruise sales.
- Between January and November 2023, Riviera experienced a significant 134% rise in river sales compared to the previous year, indicating strong market demand.
- The company plans substantial investments in co-marketing and its biggest-ever trade prize incentive programme to support this growth.
- Riviera’s upcoming 2025 European river cruise programme, with 16 itineraries, holds prices at 2024 levels, enhancing its appeal.
- Further supporting its successful trajectory, Riviera has been recognised with four awards at the 2023 Wave Awards.
Riviera Travel is ambitiously preparing to launch its largest wave season campaign to date, setting its sights on achieving a substantial 30-35% increase in river cruise sales. This robust target reflects the company’s forward-thinking approach to expanding its presence in the competitive cruise sector.
The period from January to November 2023 saw Riviera’s river sales soar by 134% compared to the same timeframe in 2022. This impressive growth underscores the increasing consumer interest in river cruising, a segment that appeals to travellers seeking a more intimate and leisurely experience on Europe’s waterways.
In an effort to capitalise on this burgeoning demand, Riviera is investing heavily in co-marketing solutions with its trade partners. Additionally, the announcement of its most expansive trade prize incentive programme to be unveiled early next year is aimed at further energising sales channels through heightened engagement.
Riviera’s 2025 European river cruise programme presents a strategic offering by holding prices steady at 2024 levels, despite broader economic pressures. With a plethora of 16 itineraries available for booking, including options exclusively for solo travellers and themed voyages, the programme broadens its market reach.
The company’s recent accolades at the 2023 Wave Awards, where it secured four honours, bolster its reputation in the cruise industry. These successes not only affirm Riviera’s dedication to excellence but also enhance its competitive edge in the marketplace.
Riviera Travel’s strategic initiatives and strong market performance position it well for achieving its ambitious sales growth target in the river cruise sector.
