Helena Warne has been appointed as the Business Development Manager for Wales at Bibby Financial Services (BFS), bringing over 25 years of experience.
- Warne’s appointment aims to enhance BFS’s funding support for businesses across Wales.
- She comes from a background with Lloyds Banking Group, specialising in invoice finance.
- At BFS, Warne will deliver bespoke invoice finance solutions to SMEs, unlocking cash flow and driving growth.
- Her expertise and understanding of the regional business landscape are seen as key assets to her new role.
Helena Warne has joined Bibby Financial Services (BFS) as the Business Development Manager (BDM) for Wales. With over 25 years of experience in financial services, Warne is expected to play a pivotal role in expanding BFS’s reach and effectiveness in supporting business growth throughout Wales. Her extensive background, especially in the domain of invoice finance, positions her ideally for this role.
Warne’s previous tenure at Lloyds Banking Group has equipped her with deep insights and expertise specific to the Wales region. Having covered this region for seven years, she has honed her skills in addressing the financial needs of businesses, particularly through invoice finance solutions. At Lloyds, Warne excelled as an area director, where she managed a team of over ten commercial banking relationship managers.
In her new role at BFS, Warne is set to deliver tailored invoice finance solutions aimed at helping small and medium-sized enterprises (SMEs) unlock cash flow and drive growth. Operating from BFS’s office in Bristol, she is strategically positioned to leverage her skills and experience to benefit businesses across Wales. Her fluency in Welsh further enhances her capability to connect with local SME owners and intermediaries effectively.
Steve Bentley, Head of Sales for South West UK at BFS, highlighted the growth potential for SMEs in the current economic climate. According to BFS’s research, 44% of SMEs are now more inclined towards using external finance compared to six months ago. Bentley regards this as an opportune moment for BFS to support the growth ambitions of SMEs across the UK. He emphasised Warne’s expertise in invoice finance and her comprehensive understanding of the Welsh business landscape as being instrumental in driving success for the region’s economy.
Warne expressed enthusiasm about her new position, stating her eagerness to reconnect with business leaders and introducers across Wales. She looks forward to addressing their funding needs and helping set them up for success. Warne commended BFS’s reputation as a leading independent financial services provider and expressed her readiness to blend her local expertise with BFS’s flexible approach to meet the unique cash flow requirements of businesses across the region.
Warne’s appointment is poised to significantly bolster BFS’s efforts in supporting Welsh SMEs.
