Cruise Saudi plans to significantly boost visitor numbers to 1.3 million by 2035, aligning with Saudi Arabia’s Vision 2030 strategy.
- Cruise Saudi is expanding its presence in the Red Sea and Arabian Gulf to enhance its infrastructure.
- Collaboration efforts with Middle Eastern cruise destinations aim to strengthen regional cruise offerings.
- The introduction of homegrown cruise line Aroya and Project Sama marks significant industry development.
- Saudi Arabia’s growing cruise sector has already attracted tourists from 120 countries, demonstrating global appeal.
Cruise Saudi has set a target to increase its cruise visitors to 1.3 million by 2035, which aligns with Saudi Arabia’s Vision 2030 strategic framework aimed at economic diversification. Barbara Buczek, Cruise Saudi’s chief asset manager and operations officer, highlighted the central role of cruising in this national strategy, emphasising the unique blend of experiences Saudi Arabia offers. Buczek noted that despite regional competition, Saudi Arabia’s authentic Arabian charm sets it apart, and highlighted the country’s renowned hospitality.
To facilitate this growth, Cruise Saudi is enhancing its infrastructure across both the Red Sea and the Arabian Gulf. This includes the introduction of new port facilities, such as private beaches and islands, that are being developed to attract the world’s largest cruise ships. The initiative is part of a collaborative effort with neighbouring Middle Eastern countries, including the United Arab Emirates, with a view to enhancing the region’s cruise itinerary offerings. Buczek expressed optimism about joining the Cruise Arabia association to further strengthen regional partnerships.
In a significant move, Cruise Saudi plans to launch a new homegrown cruise line named Aroya, deploying the 5,000-passenger World Dream vessel. This expansion is indicative of Saudi Arabia’s ambitions to emerge as a key player in the cruise industry. The initiative is complemented by Project Sama, a luxury cruise venture in collaboration with Aman, expected to launch by 2025, further underlining Saudi Arabia’s commitment to becoming a premier cruise destination.
The ongoing expansion has already seen Cruise Saudi grow from two partner operators to 14 in its current third season. With plans to have 10 operational ports by 2030, the expansion strategy includes ensuring all existing ports are capable of accommodating the world’s largest cruise vessels. Buczek reiterated the aim of creating dedicated cruise facilities tailored for turnaround and homeporting activities.
Cruise Saudi’s strategic foresight is also evident in its participation in the NEOM project, notably through the Sindalah luxury island destination. This endeavour aims to position the Red Sea as an intriguing alternative for winter repositioning cruises previously operating in the Mediterranean. The vast appeal of these ventures is reflected in the diversity of Cruise Saudi’s clientele, having welcomed passengers from over 120 different countries. The feedback from visitors is overwhelmingly positive, with many expressing their desire to revisit and explore more of Saudi Arabia.
Cruise Saudi’s ambitious targets and strategic expansions are poised to transform Saudi Arabia into a leading cruise destination by 2035.
