Silver Travel Advisor appoints Leanne Robinson as its first sales and recruitment manager to bolster its workforce.
- Robinson’s experience with Thomas Cook and Travel Counsellors positions her well to enhance the company’s homeworker sales skills.
- The new role aims to increase recruitment in anticipation of the upcoming intake of homeworkers in November.
- Robinson joins as the company prepares for its inaugural conference at sea, highlighting its growth ambitions.
- Silver Travel Advisor focuses on strengthening its presence in the over-50s travel segment with this strategic move.
In a strategic move to enhance its operational capacity, Silver Travel Advisor has appointed Leanne Robinson as its first sales and recruitment manager. This appointment comes as the company plans to expand its retail network, focusing specifically on the demands of the over-50s travel market. Robinson brings a wealth of experience from her previous roles at Thomas Cook and Travel Counsellors, which equips her to significantly improve the selling skills of the current homeworkers within the company.
Robinson’s new role is pivotal as the company gears up for the next intake of new recruits, which is scheduled for November, thereby ensuring the business is adequately staffed to meet the growing needs of its clientele. Her responsibilities will include not only enhancing sales competencies but also spearheading recruitment drives to attract top talent to the firm.
This appointment is timely as Silver Travel Advisor is set to host its first conference at sea, a milestone that underscores its expansion goals. Julie Crumpton, head of retail, emphasises the importance of Robinson’s role in maintaining a vibrant homeworking culture while meeting customer expectations. She noted the significance of having a dedicated professional to oversee these initiatives, ensuring the company remains competitive and responsive.
The company’s strategic focus remains on expanding its engagement within the ‘silver’ travel market, a sector seeing increasing demand. Robinson’s entry into the company at this juncture is seen as crucial to leveraging the opportunities within this segment, as echoed by her excitement to contribute to the business’s growth trajectory.
Silver Travel Advisor’s appointment of Leanne Robinson marks a pivotal step in its strategic growth within the over-50s travel market.
