Cruise Croatia has celebrated a landmark achievement in passenger numbers from May to October, marking a significant milestone in their operations.
- The company has managed to significantly increase its passenger numbers, witnessing a dramatic 33% rise over the same period in 2022.
- A key factor in this extraordinary growth has been the contributions of travel agents, whose bookings have reached unprecedented levels following strategic initiatives.
- The chief commercial officer attributes this success to the dedicated efforts of both the onshore and onboard teams, highlighting the brand’s commitment to service and quality.
- Looking ahead, the company has ambitious plans to expand its itinerary offerings and improve its digital interface for agents, reflecting an optimistic outlook for the upcoming seasons.
Cruise Croatia has experienced an exceptional upsurge in business, carrying over 4,000 passengers between May and October, which marks an impressive 33% increase compared to last year’s performance. This growth reflects a significant milestone for the company, bringing its occupancy rate to an astounding 99.7% across its operations.
The notable increase in guest numbers has been significantly influenced by travel agent bookings, which soared to record levels. This achievement has been facilitated by the establishment of a dedicated trade team in May of this year, underscoring the importance of strategic partnerships in the travel industry.
Graham Carter, the chief commercial officer of Cruise Croatia, acknowledged the remarkable efforts of the company’s staff both at the head office and aboard ships. “Their ability to increase operations by over 30%, while still maintaining the highest level of customer service, is a great achievement,” he remarked, reiterating the crucial role of team dedication in meeting consumer demands.
The company’s vision for 2024 is ambitious, with plans to expand its current offerings by 35%, scheduling 144 departures across 10 itineraries. This expansion reflects Cruise Croatia’s commitment to growth and adaptability in the face of evolving market dynamics.
Additionally, the enhancement of their website to provide a more premium feel and functionality for agents signifies Cruise Croatia’s forward-thinking approach. This includes a streamlined quoting process and the ability to manage group bookings and optional land-stay extensions, enhancing the agent’s experience and operational efficiency.
Cruise Croatia’s record-breaking season illustrates a powerful synergy between strategic initiatives and exceptional service.
