Seaside Collection is gearing up for expansion in the UK with the appointment of Victoria Wake as the new UK sales manager.
- Victoria Wake, bringing nearly 30 years of experience, joins from The Lux Collective to lead UK sales strategies.
- Wake will advance brand recognition for Seaside Finolhu Baa Atoll Maldives and Grand Hotel Residencia, Gran Canaria.
- Her role includes building relationships with luxury tour operators and agents, fostering a stronger market presence.
- Supporting Managing Director Charlie Hewitt Davies, Wake sees potential in both trade and consumer sectors.
Seaside Collection has made a strategic move by appointing Victoria Wake as UK sales manager, aiming to enhance its market presence and brand visibility within the region. With extensive experience in the industry, nearly three decades, Wake transitions from her role at The Lux Collective to spearhead Seaside Collection’s UK sales initiatives.
Entrusted with the task of expanding the brand’s footprint, Wake will lead efforts to increase market penetration for two of the group’s key properties: Seaside Finolhu Baa Atoll Maldives and Grand Hotel Residencia in Gran Canaria. By nurturing relationships with notable luxury tour operators and agents, she seeks to bolster the brand’s appeal to discerning clientele.
Wake’s appointment is a testament to her expansive network and deep understanding of the market’s intricacies, both from trade and consumer perspectives. This role demands a keen insight into evolving market dynamics and an ability to adapt strategies that meet both current and forecasted demands.
In collaboration with Managing Director Charlie Hewitt Davies, who himself is relatively new to the company, having joined from Eden Luxury Travel last year, Wake’s role is pivotal in driving sales and fostering enduring partnerships with key stakeholders. Both Seaside Finolhu Baa Atoll Maldives and Grand Hotel Residencia are positioned as attractive propositions for the UK market, and Wake is poised to capitalise on this potential.
She expressed her eagerness to enhance these connections, stating, “Both Seaside Finolhu Baa Atoll Maldives and Grand Hotel Residencia hold such appealing propositions for the UK market and I look forward to developing these further with new and familiar trade contacts.” This vision underscores her commitment to leveraging existing and new relationships for mutual growth.
Victoria Wake’s strategic vision and expertise are set to drive Seaside Collection’s UK market growth ambitiously.
