Scenic Luxury Cruises & Tours has witnessed remarkable growth in ocean sales this quarter.
- The success is attributed to the impactful wave campaign and a high-profile TV appearance.
- An unprecedented increase in website traffic and inquiries led to doubled bookings to Antarctica.
- The week following a TV feature marked the highest sales performance for 2024 so far.
- Scenic anticipates further growth with strategic leadership and expansion plans.
Scenic Luxury Cruises & Tours has reported a substantial increase in ocean sales during the first quarter. This surge in interest and bookings is primarily attributed to the company’s strategic wave campaign, which effectively captured the attention of potential travellers.
A notable contributor to this success was Scenic Eclipse’s feature on two episodes of Channel 5’s ‘Cruising with Susan Calman.’ This exposure resulted in a dramatic influx of website visits and telephonic inquiries, culminating in a significant rise in bookings, particularly to the Antarctic region.
The week starting February 12, which followed the initial TV episode, emerged as the most successful week for Scenic in 2024, showcasing an impressive performance in overall sales and specific voyages to Antarctica. This indicates a strong public interest sparked by the television appearance.
According to Nichola Absalom, Scenic UK’s Managing Director of Sales and Marketing, the Scenic Eclipse vessels offer unparalleled exploration opportunities in some of the world’s most stunning locales. The unique features of these superyachts have evidently resonated with the audience, leading to increased sales figures, especially for the upcoming Antarctic season.
Scenic’s confidence in sustaining this growth trajectory is further bolstered by the appointment of Nick Hughes as the Director of Sales, Partnerships, and Strategic Growth earlier this year. The company’s commitment to enhancing travel agent support through comprehensive offers, training, and resources underscores its proactive approach to securing market leadership.
Scenic’s strategic initiatives and media exposure have substantially bolstered their ocean sales, indicating promising future growth.
