To celebrate its 40th year, Riviera Travel launches an incentive for travel agents.
- Agents can earn £40 for each European river or ocean cruise booking in June 2024.
- Riviera will host regional dinners for selected travel agents this summer.
- Cruises span prominent European rivers and extend to long-haul destinations.
- Riviera’s support for agents underscores its gratitude and ongoing partnerships.
Riviera Travel, in commemoration of its 40th anniversary, has initiated an attractive incentive scheme targeted towards travel agents. This scheme enables agents to receive a monetary bonus of £40 for every booking of a European river or ocean cruise made throughout the month of June 2024. Vicky Billing, Riviera’s head of trade and partnerships, expressed the firm’s appreciation for the indispensable role played by travel agents in promoting Riviera holidays. In her words, the incentive is “another way we are showing our gratitude to our trade partners.”
Further enhancing its commitment to its trade partners, Riviera Travel is slated to host a series of intimate regional dinners this summer. These gatherings are meticulously planned to foster strong connections between Riviera’s key account managers and selected travel agents. Nine agents are expected to attend each dinner, providing an exclusive opportunity to engage directly with Riviera’s key personnel. The inaugural event is scheduled for July 16 in Birmingham.
Spanning beyond the immediate incentive, Riviera Travel offers an extensive array of cruises traversing numerous European rivers. These include iconic waterways such as the Rhone, Seine, Rhine, Danube, and Douro. Additionally, Riviera extends its offerings to encompass long-haul river journeys on the Mekong and Nile, complemented by escorted tours that reach all seven continents. This wide-ranging portfolio is indicative of Riviera’s strategic commitment to expanding its market reach and enhancing its service offerings.
Agents who wish to partake in the incentive scheme must ensure their bookings are logged appropriately to claim the reward. This procedural step underscores the importance of accurate documentation and adherence to the specified timelines. Riviera Travel remains dedicated to supporting the trade community, aligning its strategic initiatives with the interests and objectives of its partners.
Riviera Travel’s initiatives mark a significant milestone in strengthening its relationships with trade partners while celebrating its 40th anniversary.
