Quark Expeditions partners with Atas to expand UK engagement.
- The partnership seeks to broaden Quark’s reach to UK travellers.
- Agents play a key role in promoting polar experiences.
- Training and incentives are offered to support travel agents.
- High demand for adventure travel boosts Quark’s UK strategy.
Quark Expeditions has strategically aligned with the Association of Touring and Adventure Suppliers (Atas) to enhance its market presence within the UK. This collaboration is aimed at leveraging the expertise of UK travel agents to expand Quark’s reach, ensuring more travellers have access to its polar expeditions.
Becky Francis, Quark’s regional sales director, expressed the brand’s commitment to strengthening ties with the UK travel trade through this partnership with Atas. She stated that UK agents are integral to Quark’s strategy, as their local knowledge and personal touch align well with the expedition company’s goals.
The company plans to actively participate in industry events and provide comprehensive training sessions to travel agents. These initiatives are envisioned to equip agents with the necessary tools to effectively market Quark’s unique offerings in the polar adventure sector, enhancing their service portfolios.
The demand for polar travel, particularly to destinations like Antarctica and the Arctic, has seen a significant upsurge among UK consumers. Quark Expeditions has observed an increase in interest, driven by a growing appetite for adventure travel experiences, with consumers willing to spend more on such extraordinary trips.
Quark’s fleet is tailored to cater to diverse budgets, offering a range of itineraries and activities to meet the preferences of the UK market. By engaging with dynamic travel agents, Quark aims to present compelling and awe-inspiring journeys to the UK’s adventure-seeking clientele.
Claire Brighton, Atas director, welcomed Quark Expeditions to the association, highlighting the significance of this partnership. She noted it would provide ample opportunities for agents to learn about Quark’s breath-taking polar itineraries and adventure-filled activities, further enhancing the agents’ ability to sell these experiences to their clients.
The collaboration between Quark Expeditions and Atas marks a pivotal development in broadening the reach of polar adventure travel to the UK market.
